You can be the best personal trainer out there and have an accredited qualification such as the Level 3 Certificate in Personal Training from Trifocus Fitness Academy UK. However, all of this won’t mean anything unless you have a large base of clients who take advantage of your personal training services. Sound like an impossible task? Actually, it’s not. With our pointers, you’ll soon be on your way to having an incredibly loyal client base.
How to Build a Solid Client Base as a Personal Trainer
YOUR BEST CLIENTS COME FROM REFERRALS
Have you ever been in a situation where you’ve asked a good friend of yours to recommend a service provider? How often have you decided to go with the person you’ve been recommended? We bet you’ll say most of the time. The reason for this is that because you trust that your friend won’t recommend someone who they haven’t had good service from. The same is true for personal trainers.
So, make sure that you give your existing clients the best service out. Go the extra mile. For example, you may want to consider giving them a free session in their birthday month or sending out a newsletter to your client base which is full of handy tips in terms of nutrition and exercises (but obviously ask their permission first before putting them on your e-mail list) so that they will feel that you’re giving them more than what they are paying for. This will go a long way to ensuring that when a friend or colleague of theirs asks them to recommend a personal trainer, your name will be at the top of their mind.
HAVING A STRONG NETWORK IS CRITICAL
Networking is just as powerful as word-of-mouth marketing because people who you know will be more likely to recommend you – as opposed to people that they don’t know – to others. Our suggestion is that you attend as many networking events as possible to increase your circle. You never know where your next big personal training client will come from!
ALWAYS HAVE BUSINESS CARDS READY
When you go to networking events, ensure that you have business cards with you so that you can leave people something to remember you by. Always ask for their business card in return so that you can follow up with them and keep the relationship going.